Volkswagen
Art & Conceptual Direction
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Park It!
Art & Conceptual Direction
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To launch the new vehicle Caddy from Volkswagen in Norway we created the Park It game. Based on a problem carpenters encounter each day - finding a vacant parking spot. The game was used as a fun way to let people qualify into Volkswagen Varebil Cup - a national TV event which took place all over Norway during 2014.
The Varebil Cup commercial.
Park It is a cross platform multiplayer game that puts your parking skills to the test combined with the classical ”musical chairs” - party game. So while the music is playing you need to gather points by showing your driving skills. When it ends you have to find a parking lot before everyone else does.
The app became the most downloaded app in Norway during the campaign and over 250 000 unique games were played.
The app became the most downloaded app in Norway during the campaign and over 250 000 unique games were played.
Map with dynamic assets.
