Volkswagen

Park It!


Art & Conceptual Direction

︎

To launch the new vehicle Caddy from Volkswagen in Norway we created the Park It game. Based on a problem carpenters encounter each day - finding a vacant parking spot. The game was used as a fun way to let people qualify into Volkswagen Varebil Cup - a national TV event which took place all over Norway during 2014.


The Varebil Cup commercial.

Park It is a cross platform multiplayer game that puts your parking skills to the test combined with the classical ”musical chairs” - party game. So while the music is playing you need to gather points by showing your driving skills. When it ends you have to find a parking lot before everyone else does.

The app became the most downloaded app in Norway during the campaign and over 250 000 unique games were played.


Map with dynamic assets.



© 2019 Erik Winn.