Norwegian Ministry
of Eduction

Magical Moments

Art & Conceptual Direction


In 2014 the Norwegian Ministry of Eduction needed to increase the number of applicants for the primary school teacher program all over Norway. The focus had to be on teachers for the first three years in school. So we focused on whats truly unique with teaching and working with children during their first year in school.

The commercial.

As a teacher for children you will be part of some very unique moments in their life. F.e. when they breaks the code to mathematics or when they read their first word. Similar to when they take their first step. Based on the imagination and perspective of a child in school we came up with an interactive movie so that everyone could take part in those moments of the children in school. Their Magical Moments.

Screens from the interactive story.

© 2019 Erik Winn.