Fighting Murphys Law

Art & Conceptual Direction


We created Fighting Murphys Law to help people fight bad luck - a campaign to launch and promote insurances from DNB. There’s two ways to fight against Murphys law. You simply get the best insurances you can find so you don’t need to worry. Or you take action againts and minimize the risks without having a great insurance.

If anything can go wrong, it will.

- Edward A. Murphy, Jr

The core of the campaign was a site where we encouraged people to contribute through social media their ways of avoiding risks. To inspire people we created a bunch of graphics and videos based on different life-hacks. If you felt that avoiding risks isn’t your way of living Norways best insurance was always just one click away.

Online videos & gifs.

The commercial.

© 2019 Erik Winn.